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ROI articles

2 articles on ROI for B2B lead generation and automation.

Outbound Lead Generation ROI: How We Measure It, and How to Model Yours

A documented 167x return from one European B2B engagement, how we separate pipeline from closed revenue, and a formula to model outbound ROI on your numbers.

ROI Outbound Strategy

5 min · Mar 20, 2026

Data

Outbound vs. Inbound: How to Choose the Right Mix for B2B

Outbound buys speed and control over who you talk to. Inbound compounds and gets cheaper per lead at scale. Match the channel to your deal size and stage.

ROI Outbound Strategy

7 min · Jan 15, 2026

ROI articles

Outbound Lead Generation ROI: How We Measure It, and How to Model Yours

Outbound vs. Inbound: How to Choose the Right Mix for B2B

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