Cost Per Meeting: Agency vs In-House SDR, Honestly Modelled
Model the true cost of a booked meeting for in-house vs an agency: the formula, the hidden costs owners miss, and when each option actually wins.
7 min · Jul 22, 2026
Topic Data Automation Automation Data Data
ROI articles
5 articles on ROI for B2B lead generation and automation.
Is Automation ROI Real? A Skeptic's Guide to the Math
Is automation ROI real? Yes, if you do the honest maths. Learn the real levers of return and how to calculate your own simple automation payback.
6 min · Jul 18, 2026
Hire vs Automate vs Both: An Honest Decision Framework for SME Owners
Hire, automate, or both? An honest framework for SME owners: when a person wins, when a system wins, plus a 5-step checklist and a comparison table.
6 min · Jul 16, 2026
Outbound Lead Generation ROI: How We Measure It, and How to Model Yours
A documented 167x return from one European B2B engagement, how we separate pipeline from closed revenue, and a formula to model outbound ROI on your numbers.
5 min · Mar 20, 2026
Outbound vs. Inbound: How to Choose the Right Mix for B2B
Outbound buys speed and control over who you talk to. Inbound compounds and gets cheaper per lead at scale. Match the channel to your deal size and stage.
7 min · Jan 15, 2026