How to Vet a Lead-Gen Agency: 8 Questions That Expose Overpromisers
Eight questions to ask any lead-generation agency, with the good answers and the red flags, so a burned B2B owner can spot overpromisers fast.
7 min · Jul 23, 2026
Topic Strategy AI Strategy Strategy
ICP articles
3 articles on ICP for B2B lead generation and automation.
AI Agents & Cold Email: What Actually Works in B2B in 2026
How AI-assisted research and personalisation changed cold outreach, and why B2B markets demand a smarter approach.
6 min · Mar 10, 2026
ICP Research Framework: Finding Your Best-Fit Accounts
A step-by-step process for identifying and scoring your ideal customer profiles using data enrichment and buying intent signals.
7 min · Feb 10, 2026