How to Vet a Lead-Gen Agency: 8 Questions That Expose Overpromisers
Eight questions to ask any lead-generation agency, with the good answers and the red flags, so a burned B2B owner can spot overpromisers fast.
7 min · Jul 23, 2026
The Leadsplug Blog
Strategies, insights, and playbooks for growing your B2B business in Europe.
Cost Per Meeting: Agency vs In-House SDR, Honestly Modelled
Model the true cost of a booked meeting for in-house vs an agency: the formula, the hidden costs owners miss, and when each option actually wins.
7 min · Jul 22, 2026
Will AI Replace My Team? What Augmentation Actually Looks Like
AI will not replace your small B2B team. See what augmentation really looks like: agents handle the drudge work, people keep judgement and trust.
6 min · Jul 21, 2026
What Can You Actually Automate First in a 20-Person Company?
Not sure what to automate first in a small B2B firm? Score each task by frequency, pain, and how standard it is, then start with one and prove it.
7 min · Jul 20, 2026
Is Automation ROI Real? A Skeptic's Guide to the Math
Is automation ROI real? Yes, if you do the honest maths. Learn the real levers of return and how to calculate your own simple automation payback.
6 min · Jul 18, 2026
Hire vs Automate vs Both: An Honest Decision Framework for SME Owners
Hire, automate, or both? An honest framework for SME owners: when a person wins, when a system wins, plus a 5-step checklist and a comparison table.
6 min · Jul 16, 2026
The Agent-Led Growth Model: Scaling Revenue Without Adding Headcount
Agent-led growth helps 20 to 200-person B2B firms grow pipeline and run operations with outbound and automation instead of hiring for every task.
6 min · Jul 14, 2026
Is Cold Email Legal in the EU? A Practical GDPR Guide for B2B
What you are actually allowed to do when you cold email companies in the EU, in plain terms: who you can contact, and how to stay on the right side of the law.
8 min · Apr 2, 2026
Outbound Lead Generation ROI: How We Measure It, and How to Model Yours
A documented 167x return from one European B2B engagement, how we separate pipeline from closed revenue, and a formula to model outbound ROI on your numbers.
5 min · Mar 20, 2026
AI Agents & Cold Email: What Actually Works in B2B in 2026
How AI-assisted research and personalisation changed cold outreach, and why B2B markets demand a smarter approach.
6 min · Mar 10, 2026
Automated Email Infrastructure: The Complete Setup Guide
How we set up sending domains, DNS, and warm-up for cold outreach, with a human approving every campaign before it sends.
7 min · Mar 1, 2026
Agentic LinkedIn Outreach for B2B SaaS
Combining AI-assisted email outreach with LinkedIn engagement for a truly multichannel pipeline.
8 min · Feb 20, 2026
ICP Research Framework: Finding Your Best-Fit Accounts
A step-by-step process for identifying and scoring your ideal customer profiles using data enrichment and buying intent signals.
7 min · Feb 10, 2026
A/B Testing Subject Lines: 5 Patterns That Keep Winning
The subject-line patterns we reach for across European B2B campaigns, why each one works, and how to test them properly on your own list.
6 min · Jan 28, 2026
Outbound vs. Inbound: How to Choose the Right Mix for B2B
Outbound buys speed and control over who you talk to. Inbound compounds and gets cheaper per lead at scale. Match the channel to your deal size and stage.
7 min · Jan 15, 2026
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