Cost Per Meeting: Agency vs In-House SDR, Honestly Modelled
Model the true cost of a booked meeting for in-house vs an agency: the formula, the hidden costs owners miss, and when each option actually wins.
7 min · Jul 22, 2026
Category Data Data Data Data
Data articles
4 articles on Data for B2B lead generation and automation.
Outbound Lead Generation ROI: How We Measure It, and How to Model Yours
A documented 167x return from one European B2B engagement, how we separate pipeline from closed revenue, and a formula to model outbound ROI on your numbers.
5 min · Mar 20, 2026
A/B Testing Subject Lines: 5 Patterns That Keep Winning
The subject-line patterns we reach for across European B2B campaigns, why each one works, and how to test them properly on your own list.
6 min · Jan 28, 2026
Outbound vs. Inbound: How to Choose the Right Mix for B2B
Outbound buys speed and control over who you talk to. Inbound compounds and gets cheaper per lead at scale. Match the channel to your deal size and stage.
7 min · Jan 15, 2026