3 articles on Data for B2B lead generation and automation.
A documented 167x return from one European B2B engagement, how we separate pipeline from closed revenue, and a formula to model outbound ROI on your numbers.
The subject-line patterns we reach for across European B2B campaigns, why each one works, and how to test them properly on your own list.
Outbound buys speed and control over who you talk to. Inbound compounds and gets cheaper per lead at scale. Match the channel to your deal size and stage.