How to Vet a Lead-Gen Agency: 8 Questions That Expose Overpromisers
Eight questions to ask any lead-generation agency, with the good answers and the red flags, so a burned B2B owner can spot overpromisers fast.
7 min · Jul 23, 2026
Topic Strategy Data AI Strategy Data Playbooks Strategy Data
Outbound Strategy articles
7 articles on Outbound Strategy for B2B lead generation and automation.
Cost Per Meeting: Agency vs In-House SDR, Honestly Modelled
Model the true cost of a booked meeting for in-house vs an agency: the formula, the hidden costs owners miss, and when each option actually wins.
7 min · Jul 22, 2026
The Agent-Led Growth Model: Scaling Revenue Without Adding Headcount
Agent-led growth helps 20 to 200-person B2B firms grow pipeline and run operations with outbound and automation instead of hiring for every task.
6 min · Jul 14, 2026
Outbound Lead Generation ROI: How We Measure It, and How to Model Yours
A documented 167x return from one European B2B engagement, how we separate pipeline from closed revenue, and a formula to model outbound ROI on your numbers.
5 min · Mar 20, 2026
Agentic LinkedIn Outreach for B2B SaaS
Combining AI-assisted email outreach with LinkedIn engagement for a truly multichannel pipeline.
8 min · Feb 20, 2026
ICP Research Framework: Finding Your Best-Fit Accounts
A step-by-step process for identifying and scoring your ideal customer profiles using data enrichment and buying intent signals.
7 min · Feb 10, 2026
Outbound vs. Inbound: How to Choose the Right Mix for B2B
Outbound buys speed and control over who you talk to. Inbound compounds and gets cheaper per lead at scale. Match the channel to your deal size and stage.
7 min · Jan 15, 2026