Terms of Service

By accessing or using the Leadsplug website (leadsplug.com) and any related services, you agree to be bound by these Terms of Service ("Terms"). If you do not agree with any part of these Terms, you must not use our services. These Terms constitute a legally binding agreement between you ("Client") and ELBE Labs s.r.o., a limited liability company incorporated under the laws of the Czech Republic, with its registered office at Rybná 716/24, Staré Město, 110 00 Praha 1, Czech Republic, Company ID (IČO): 296 37 121, registered in the Commercial Register kept by the Municipal Court in Prague under file no. C 449886, operating under the brand "Leadsplug" ("Company", "we", "us", or "our"). By engaging our services, you confirm that you have the authority to enter into this agreement on behalf of your organization.

Leadsplug provides B2B lead generation and automation services, including but not limited to: Lead Generation: • Email infrastructure setup and management (secondary domains, DNS configuration, mailbox warm-up, slowly building a new inbox's sending reputation so emails reach the inbox, not spam) • Ideal customer profile (ICP) research and buyer persona mapping • Personalized email campaign creation and execution • Multi-channel outbound sequences (email, LinkedIn) • Lead data sourcing and enrichment • A/B testing (trying two versions to see which gets more replies) and campaign optimization • Qualified meeting booking directly to your team's calendar • Performance reporting and analytics Automation & AI (Workflows, AI Workflows, AI Agents): • Process scoping and a written specification (time and value measurement, technical scoping) • Design and build of automation workflows, AI workflows, and AI agents on a fixed-scope basis • Ongoing maintenance services (monitoring, bug fixes, performance tuning, periodic reviews) • Optional system handoff with documentation and training, transferring operation to the Client, scoped and priced as a separate agreement The specific scope of services will be outlined in the onboarding agreement, written specification, or proposal provided to each Client.

To ensure effective delivery of our services, the Client agrees to: • Provide accurate and timely information about their business, target market, and ideal customer profile • Designate a point of contact for communication and feedback • Respond to requests for approval or input within reasonable timeframes • Grant access to your contact and sales software (CRM) or scheduling tools as needed • Not do anything that could harm the sending reputation of the domains, which is what keeps emails landing in the inbox instead of spam • Comply with all applicable laws and regulations, including data protection laws • Ensure that their product or service offerings are lawful and accurately represented

Our standard pricing is as follows: Lead Generation: • First month: €3,000, covering complete setup (infrastructure, domain procurement, DNS configuration, buyer research, and initial campaign creation) and the first month of service • From the second month: €2,500 per month, covering ongoing campaign management, optimization, and meeting delivery • Minimum commitment: 3 months. After the initial commitment period, the engagement continues month to month and either party may end it with one month's written notice, effective from the first day of the month following its delivery. Automation & AI (Workflows, AI Workflows, AI Agents): • Builds: fixed-scope quotes starting from €500 (workflows), set out in a written specification, prepared at no cost, before any work begins • Maintenance: optional monthly service starting from €60 per month, cancellable with one month's written notice Payment is due within 14 days of invoice date. All fees are exclusive of applicable taxes. Late payments may incur statutory default interest under Czech law. Setup fees are non-refundable. Upon cancellation, you will be billed for any remaining days in the current billing period.

All content, strategies, templates, processes, tools, and proprietary methodologies developed or used by Leadsplug remain the exclusive intellectual property of Leadsplug. This includes, but is not limited to, email sequence frameworks, campaign architectures, data enrichment workflows, and outreach playbooks. The Client retains full ownership of their own data and brand assets. For leads, contacts, and meeting data generated through our services, the Client receives a perpetual license to use them freely for their own business purposes. Campaign copy created specifically for the Client may be used by the Client after the engagement ends, but the underlying frameworks and templates remain Leadsplug's property. Neither party may use the other's trademarks, logos, or brand assets without prior written consent.

Leadsplug provides services on an "as is" basis and does not guarantee specific results, including but not limited to a guaranteed number of leads, meetings, or conversions. While we apply industry best practices and optimize continuously, outcomes depend on many factors outside our control, including market conditions, the Client's product-market fit, and prospect responsiveness. To the maximum extent permitted by law, Leadsplug shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities. Our total liability for any claim arising from or related to these Terms or our services shall not exceed the total fees paid by the Client in the three (3) months preceding the claim.

Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement. This includes business strategies, customer data, pricing information, technical processes, and campaign performance data. Confidential information shall not be disclosed to any third party without prior written consent, except as required by law. This obligation survives the termination of the agreement for a period of two (2) years.

Leadsplug processes personal data in compliance with the General Data Protection Regulation (GDPR) and applicable EU data protection laws. Our outbound activities are conducted on the basis of legitimate interest for B2B communications. We implement appropriate technical and organizational measures to protect personal data. All outreach includes proper opt-out mechanisms and we honor unsubscribe requests promptly. Our GDPR role depends on the service. For lead generation, we source and process prospect data as an independent controller under our own GDPR obligations. Where our automation services process personal data on your behalf (for example, an AI workflow handling your customers' data), we act as a processor and a Data Processing Agreement (DPA) is signed before processing starts. A DPA is a contract that sets the rules for how we handle data for you and confirms you stay in control of it. For details on how we handle personal data, please refer to our Privacy Policy.

These Terms shall be governed by and construed in accordance with the laws of the Czech Republic and applicable European Union regulations. Any legal proceedings shall be subject to the jurisdiction of the competent courts in the Czech Republic.

In the event of any dispute arising from or relating to these Terms or our services, both parties agree to first attempt resolution through good-faith negotiation. If the dispute cannot be resolved within 30 days of written notice, either party may pursue mediation administered by a mutually agreed-upon mediator. If mediation fails to resolve the dispute within 60 days, either party may initiate legal proceedings in the competent courts of the Czech Republic, in accordance with the governing law specified above.

Leadsplug reserves the right to modify these Terms at any time. Material changes will be communicated to active Clients via email at least 30 days before they take effect. Continued use of our services after such notice constitutes acceptance of the updated Terms. We recommend reviewing these Terms periodically. The "Last updated" date at the top of this page indicates when the Terms were most recently revised.

After any agreed minimum term, either party may terminate the engagement with one month's written notice, effective from the first day of the month following its delivery. Leadsplug reserves the right to immediately terminate services if the Client breaches these Terms, engages in unlawful activity, or fails to make payment within 30 days of the due date. Upon termination, the Client will receive all generated lead data and campaign reports. Access to Leadsplug-managed infrastructure (domains, mailboxes, tools) will be decommissioned within 14 days of the termination date.

If you have any questions about these Terms of Service, please contact us: • ELBE Labs s.r.o. (operating as Leadsplug) • Registered office: Rybná 716/24, Staré Město, 110 00 Praha 1, Czech Republic • Company ID (IČO): 296 37 121 • Registered in the Commercial Register at the Municipal Court in Prague, file no. C 449886 • Email: hello@leadsplug.com • Website: leadsplug.com We aim to respond to all inquiries within 2 business days.